Guides
Ship it right the first time
Short, practical guides for the things that break on launch day: SEO, sharing, accessibility law, AI search, speed, and client handoffs. Most link to a free tool that checks it for you.
The website launch checklist (2026)
48 checks across SEO, sharing, accessibility, AI search, speed, security, and legal. Tick them off as you go and download your progress.
Read · 12 min →European Accessibility Act: a practical guide for small teams
Who the EAA applies to, what it requires, and a step-by-step plan to work toward compliance without an enterprise budget.
Read · 10 min →Robots.txt for AI crawlers: get cited by ChatGPT, Perplexity, and Claude
The difference between AI search and AI training bots, the exact robots.txt rules to use, and the mistakes that make sites invisible to AI answers.
Read · 8 min →Core Web Vitals fixes: LCP, CLS, and INP in plain English
What each metric measures, the thresholds Google uses, and the fixes that actually move the numbers on real sites.
Read · 11 min →Open Graph images and meta tags: sizes and tags for every platform
The image sizes, tags, and caching quirks for X, LinkedIn, Facebook, Slack, Discord, and iMessage, so every shared link looks right.
Read · 7 min →Client website handoff checklist for freelancers and agencies
What to check, what to document, and what to hand over so launches go smoothly and clients come back for the next project.
Read · 9 min →Prefer to check instead of read?
Start with the meta tag checker, the security headers checker, or the AI crawler checker. All free, no sign-up.